March 27, 2015 – Iron & Smith Kft. has requested the registration of the figurative sign “be impulsive” as a trademark at Hungarian Intellectual Property Office. The company Unilever N.V. however filed opposition against the trademark application on the grounds that it would breach its rights registered for community word trademark “Impulse”.
During the procedure certain questions of the protection of the well-known trademarks, especially the questions of territorial dimension emerged.
The case came before the Court of Justice of the European Union where our attorneys at law Dr. Péter LUKÁCSI and Bence BOZÓKI represented Unilever NV. The preliminary judgment will follow soon.